About Elegant

Established in 1970, Elegant Watch & Jewellery has rooted in Hong Kong China for nearly half a century. Renowned for its professionalism and quality service, it has become a leading player in high-end watch and jewellery retail. A subsidiary of Hengdeli Holdings Limited (Hengdeli www.hengdeligroup.com, Hong Kong Stock Exchange Code: 3389 ) since 2006, Elegant has extended its network to the enormous market in Greater China.


Elegant provides one-stop quality service to its client, bringing together high-end timepieces and jewellery. With five multi-brand boutiques and eight branded boutiques in Hong Kong’s most popular shopping malls, Elegant provides the most sought-after masterpieces to its clients. Elegant acts for over 50 international renowned watchmaking brands, including independent watchmakers. Moreover, Elegant also gathers the most elegant and rare certified diamonds and jewellery for its clients.


To provide a caring and professional service, staff from different positions in Elegant will receive on-the-job training, including product history, knowledge on Haute Horlogerie and conversational skills regularly.

History and Awards
  1. 1970

    First Multi-brand Elegant boutique opened in Ocean Terminal, Tsim Sha Tsui

  2. 2002

    With the opening of boutiques in Times Square, Causeway Bay and Ocean Terminal, Tsim Sha Tsui, Elegant has further developed its network to become a major player in the industry

  3. 2003

    Multi-brand Elegant flagship store opened in Ocean Terminal, Tsim Sha Tsui

  4. 2004

    First Vacheron Constantin boutique in Hong Kong, operated by Elegant, opened in Ocean Terminal

  5. 2006

    Elegant became a subsidiary of Hengdeli Holdings Limited, China’s largest high-end timepieces retailer and wholesaler

  6. 2007

    Awarded “Hong Kong Iconic Brand” by East Week Magazine

    Awarded “PROChoice (high-end timepieces retailer)” by Capital Weekly

    Elegant collaborated with different international brands to set up boutique in major shopping malls, including A. Lange & Söhne, Cartier, Chopard, FRANCK MULLER, Girard-Perregaux, IWC, Jaeger-LeCoultre, Omega, Panerai, and TAG Heuer etc.

  7. 2008

    Awarded “Best Boutique” by Hengdeli Holdings Limited

  8. 2009

    Awarded “Golden Ring Award (Best Retail Boutique)” by Watch Critics

  9. 2010

    First Elegant flagship boutique opened in Taipei, marking the Group’s strong retail network in Greater China

  10. 2011

    Multi-brand boutique in ifc mall, Central opened, showcasing over 15 top brands

  11. 2012

    Multi-brand boutique in Times Square, Causeway Bay opened, showcasing over 10 top brands

  12. 2013

    Awarded “Hong Kong Iconic Brand” by East Week Magazine

  13. 2015

    Awarded “Social Caring Pledge” by Social Enterprise Research Academy

  14. 2016

    Awarded “5th Outstanding Corporate Social Responsibility Award” by The Mirror

  15. 2017

    Multi-brand Elegant boutique at Henry House in Causeway Bay opened. It is Elegant’s first ground floor shop

    Awarded “6th Outstanding Corporate Social Responsibility Award” by The Mirror

  16. 2018

    QTS certified merchant of the Quality Tourism Services Scheme for 15 consecutive years

    M.A.D Gallery, the first M.A.D Gallery concept store collaborated by MB&F and Elegant, opened in Harbour City, Tsim Sha Tsui